Archive

Archive for August, 2009

Some e-commerce definitons

August 4th, 2009 No comments

Here’s a handy guide so you can understand your e-commerce provider.

B2B and B2C
Stands for Business to Business or Business to Consumer. What type of business model are you?

Cookies
Tiny little files that are stored on your computer as related to online shopping cart software so that a consumer’s items can be remembered by the cart as they move through the site.

Encryption
A secure method of protecting data as it is transmitted over the internet, thereby protecting sensitive data. Usually secure servers and certificates encrypt data for you.

Etailing
Companies that sell in brick and mortar stores are “Retailers” – Companies that do it on the web are known as “Etailers”.

Gateway
A third party payment processing system that allows verification of credit card data so you can get paid for your on-line sales.

Merchant account
A bank account you will need to in order to accept credit card payments.

Out of the box
The term for rapidly deployed software. Typically, un modified code that may work for specific applications.

Privacy policy
A company’s official policy regarding what said company intends to do with the data it collects about it’s visitors. It’s ok to share data you collect, as long as you tell people you are going top be sharing it!

Scalability
The ability (or lack of ability) that a shopping cart or other application will grow with your ever changing business models needs.

Shopping cart
Software that allows consumers and businesses to purchase your goods and services.

Turnkey
The promise that a software application can immediately be deployed and serve your needs. DO YOUR HOMEWORK!

WYSIWYG
Stands for “What You See Is What You Get”. The ability of your Content management system to allow you to easily edit your product information without knowing special computer code.

Categories: Uncategorized Tags:

Where do I start?

August 3rd, 2009 1 comment

Interestingly enough, when we are asked about our e-commerce solution, we find that most of our potential customers have done very little research or put very little thought into what their e-commerce platform needs to do for them.

Some of the basic questions that need to be answered before we can begin to structure a solutions are below. Study them, and decide what may be the best e-commerce solution for you, and then when you have a conversation with your e-commerce provider of choice, you will be educated!

Questions you need to answer:

What are your immediate and long term needs? Are they the same? Can you start small and then grow?

How many items will you be selling? Just a rough number. Ten? A hundred? A thousand?

Will you be shipping items or can people just download digital purchase, or both?

How often does your inventory change? Do you even need inventory controls in your cart? (Hint: most people don’t!)

Will you need the ability to update products and pricing from a  web based content management system, or will he products you are selling never change?

A little bit of thought goes a long way!

Categories: Uncategorized Tags: